Interviews

An Exclusive Interview of Managing Director Ganesh Jivani Matrix Comsec Pvt. Ltd.

Established in 1991, Matrix is a leader in Security and Telecom solutions for modern businesses and enterprises. As an innovative, technology driven and customer focussed organization, the company is committed to keep pace with the revolutions in the Security and Telecom industries. With around 40% of its human resources dedicated to the development of new products, Matrix has launched cutting-edge products like Video Surveillance Systems - Video Management Software, Network Video Recorder and IP Camera, Access Control and Time-Attendance Systems as well as Telecom Solutions such as Unified Communications, IP-PBX, Universal Gateways, VoIP and GSM Gateways and Communication Endpoints. These solutions are feature-rich, reliable and conform to the international standards. Having global footprints in Asia, Europe, North America, South America and Africa through an extensive network of more than 2,500 channel partners, Matrix ensures that the products serve the needs of its customers faster and longer. Matrix has gained trust and admiration of customers representing the entire spectrum of industries. Matrix has won many international awards for its innovative products. 

Q- Matrix Comsec as a strong player in the surveillance space. Besides the smart city projects, where else do you see the opportunities lying in his domain?

A. Video Surveillance industry is rapidly growing, evolving from age old, analog, and hardware centric products to software centric, IP and wireless solutions. Large and small organizations across industry spectrum now treat and deploy Video Surveillance as an essential part of their physical infrastructure. 

Q- What Are Further Potential Improvements In Near Future In IP Surveillance Technology?

A. The industry is witnessing an increase in camera resolution and in the coding technology from H.264 to H.265 as well. Mobility and Cloud are the other two technology trends that are driving innovation. As bandwidth bottlenecks are being removed enterprise applications are moving to the Cloud eliminating customer-premise hardware, servers and software. Overall, customers are rapidly moving from analog and hybrid solutions to pure IP solutions. With this, analog DVRs are being replaced by IP Network Video Recorders. Image resolution is increasing from 2MP to 3MP/4MP and beyond. Video codec H.265 is also becoming the norm. Video is storage hungry and storage was always a constraint. But, now higher capacity hard-disks are increasing storage capacity.

Another big trend is more and more multi-location organizations are investing in VMS to integrate and centralize their existing isolated legacy solutions installed, maintained and used separately. Software applications now available are web based and support mobile applications. Video analytics is another exciting area where analytics are becoming more reliable and therefore useful for real-life applications. New generation of Intelligent Video Analytics (IVA) algorithms on Deep Learning help automate many manual processes and create newer functions and applications.

Moreover, we are also seeing new-generation analytics bringing opportunities to solve previously unsolved problems. Some of these analytics such as face recognition are erasing the boundary between Video Surveillance and Biometric technologies. Users are moving from desktop and laptop to mobile as their choice of device to use their Video Surveillance applications fueling need for innovative mobile apps.

Need of automating the security and enhancing productivity by smart identification are gaining popularity. Matrix has gone a step forward with complete flexibility for customers to create real-life surveillance scenarios by using IVA and integrations to automate identification as well as notifications. 

Q- India is on its journey to become digital. In such a scenario, how can a company manage the surge of new products and use it real time to provide solution to its customers?

A. Today's technology business is extremely fast paced and is like running on a treadmill. Matrix strives not only to remain in sync but also drive technology changes. Matrix is one of few organizations with indigenous and independent R&D. We invest significantly in product innovation and design. Matrix's primary focus is to develop world-class solutions with cutting-edge technologies to deliver preventive security and higher productivity to customers. 

Q- What are your sales and growth plans for the Indian market?

A. Video Surveillance and People Mobility Management markets are growing rapidly. Matrix is a relatively new player with a plenty of headroom to grow. Second, we are also introducing cutting-edge, well-differentiated new products every year. Third, we are expanding our channel network by appointing new system integrators in all the important markets in India and overseas. Last, we are working closely with customers to increase visibility and trust on Matrix products and services. 

Q- What verticals does Matrix Comsec cater to? How do you see this changing conversion the market?

A. Matrix offers a comprehensive range of solutions for IP Video Surveillance, Access Control, Time-Attendance and Telecom applications. All these solutions are specifically designed for large and multi-location enterprises, SME and SMB organizations. Matrix products from all three domains can be integrated with each other. Matrix products can also be integrated with many third-party solutions already deployed by an organization. This protects existing as well as future investments. Matrix solutions cater small to large scale enterprises across various industries including Manufacturing, BFSI, Healthcare, Hospitality, Education, Transportation, Logistics, Utilities, Government, Defense and many others. 

Q- The security industry has become a high-tech, dynamic world to operate in. What new and exciting things can we expect to see over the next decade from the industry?

A. Matrix business is driven by mainly two prime movers: cutting-edge products and market reach. With this simple understanding, we are focussed on creating world-class products in all the three domains. Simultaneously, we are also building a strong channel network to expand market reach and take Matrix to all targeted markets by investing in marketing, sales and support. 

Q- What is your strategy for 2020 in order to strengthen your reach in the market?

A. Differentiation is our core and overarching strategy. We work hard on each product to create differentiated architecture, functions, features and performance. In marketing and sales, we believe in strong distribution and channel networks. We have nearly 2,500+ channel partners spread across the world focussed on promoting and supporting Matrix products not only in India but also in other countries including Europe, America, Middle East, Africa, Asia and Australia. Our marketing team works closely with these channel partners to ensure Matrix products serve security and communication needs of the customers efficiently, faster and longer. Support is another area where Matrix is different. Dedicated Customer Care team provides prompt assistance to our customers. Finally, 24x7 after-sales technical support ensures complete satisfaction to all our SI partners and end-customers.

For more information visit:
www.matrixcomsec.com