PRAMA's Trailblazing Saga of Manufacturing Indigenous Video Security Products and Bespoke Vertical Solutions

The Prama India is an evolving success saga of an Indian security brand, which created a new benchmark in indigenous manufacturing of video security products and vertical solutions. Founded on the core belief to put India on the global map for video security products, PRAMA is India's largest and one of the first companies truly representing the motto of 'Atmanirbhar Bharat'. The indigenous brand, PRAMA celebrates the maxim of 'Made for India, Made by India and Made in India' and manufactures high quality video security products catering to all the security needs.

Encouraged by the Indian government's 'Make-in-India' initiative, Prama India has established India's first world-class manufacturing facility to help transform India into a global manufacturing and export hub for video security products. The company has a commitment to empower India through indigenous manufacturing of video security products. Its R&D Centre has been developed keeping in mind the ever-changing technology and advancements to innovate and update the hardware and software solutions.

Indigenous Manufacturing Focus

Prama India is fast growing Indian corporate organization with great regard and commitment to India and Indians with a holistic vision of 'Surakshit Bharat'. PRAMA India team is putting its best efforts and commitment towards 'Atmanirbhar Bharat Mission' to support the government initiatives.

PRAMA's state-of-the-art manufacturing facility near Mumbai is a shining example of  its long term commitment towards 'Atmanirbhar Bharat Mission'. PRAMA is implementing the Government of India's vision into a reality by developing Indigenous manufacturing roadmap. Through this initiative PRAMA products and solutions are manufactured in the manufacturing plant near Mumbai to cater to the Indian market.

Today, Prama India is one the very few indigenous video security product manufacturing companies that are truly made in India. Its India specific product focus has created new opportunities for the ecosystem partners, system integrators, application developers. It is helping the brand PRAMA to live up to the promise and expectations of the Indian security market.

The core of security industry comprises of MSME sector, which includes dealers, distributors, system integrators and consultants. Prama India management is focusing on its marketing roadmap and plans as intense competition is brewing in the Indian security market.  The indigenous manufacturing continues to be PRAMA's biggest USP, it is enabling the customization benefits to partner ecosystem.

PRAMA is getting a good response from dealers, distributors, system integrators and end-users. The key priorities are well defined in marketing plan to focus on the strategic objectives. The focused marketing initiatives are driven by the market insights, technology trends, and customer data. Despite the increasing competition in the Indian security market, PRAMA is fully geared up for exceeding the market expectation in 2022-2023. 

Evolving Market Trends

The video surveillance industry is rapidly changing from analog HD to IP cameras. The demand for IP cameras in the middle and top tier project segment is growing while Analog HD cameras continue to be the favorite among the Small and Medium Business Segment. The transformative technologies are contributing in a big way to the future of video surveillance technology applications, video analytics, solutions and video data security. These technologies are Internet of things (IoT), Artificial Intelligence, Big Data and Blockchain.

Game Changing Technologies

With the incorporation of artificial intelligence (AI) applications into video surveillance technologies is bringing big transformation in its outcomes. The AI has made Video Content Analytics (VCA) more accurate and added the empowering predictive capabilities. Security Industry is entering into a new era of video surveillance, with AI -based technology applications, helping video monitoring to entirely new use cases that provide more tangible benefits across the verticals.

VIP Guest recognition in Banking, Retail and Hospitality sector is a trend led by AI enabled facial recognition cameras and terminals. This is certainly helping the Video surveillance technology to move beyond the realm of physical security. The AI analytics have turned the video surveillance data sets into valuable business intelligence inputs.

This new technology is redefining video surveillance to be more inclusive – welcoming customers with more tailored experiences, providing employees with more seamless access control and sign-in processes, and giving operators in both sectors deeper data to enhance their procedures. With the integration of AI-based technology into what is typically used for video surveillance, businesses can now leap into this next phase better able to successfully connect with their employees and customers.

Video Management Solution: PRAMA VMS Standard Client Software is a versatile video management client for the DVRs, NVRs, IP cameras, encoders, access control devices, security control panels, video intercom devices, VCA devices, etc. It provides multiple functionalities, including real- time live view, video recording, video footage search and playback, event and alarm receiving, etc., for the connected devices to meet the needs of small and medium-sized projects.

AI Sense Solution: Artificial Intelligence (AI) and Deep Learning technology continue to make waves across the security market. The growing number of Deep Learning technology and AI applications in the security industry clearly indicates that AI and Deep Learning are now well established security tools. The forward-looking industry stakeholders are embracing them quickly. PRAMA AI Sense Solutions, include AI Sense Cameras, DVRs and NVRS.

Enforcement Solution: PRAMA Enforcement Solution features body cameras, portable PTZ dome cameras, integrated video recording, 3G and 4G wireless transmission, GPS positioning, and centralized management. The docking station provides a simplified way to access and back up law-enforcement data while also charging the cameras. The portable PTZ camera provides critical views on the street and around the city to secure the scene.

The Enforcement Solution applies to various application scenarios, including Law Enforcement, Frontline Patrolling, Event Monitoring, Construction Zones, Forensic Footage, Abuse of Force, Field Worker Protection and Private Security. 

In Bus Surveillance: This solution helps in supervising the drivers to prevent unsafe driving. The solution captures the bus's interior and exterior for comprehensive monitoring as per requirement.

It monitors the entire vehicle and ensure students/ passengers remain secure during the commute to school or the travel destination.

PRAMA In Bus Surveillance Solution, includes Mobile Camera, Mini-Dome Camera, MVR, Panic Button for Emergency Alarm, GPS, LCD Screen and Intercom Box.

Full Time Color: When it comes to ensuring security and safety, seeing every detail clearly, especially in low light conditions is very important. PRAMA's Full time color technology solution captures high-quality, full-color video 24/7, which enables businesses and homeowners to protect people and property at night with the same sharp rendering as in daylight.

PRAMA Full Time Color Solution, includes Dome, Bullet and Turret CCTV Cameras, NVRs and DVRs embedded with Full Time Color Technology.

Advance Traffic Management System: As city populations grow, so do the burdens on their traffic systems. A solution that improves awareness, removes complexity and reduces labor is desperately needed. PRAMA Advanced Traffic Management System (ATMS) offers the capability to spot possible threats in advance so that necessary precautions can be taken. PRAMA's field-proven Solution keeps everyone moving safely and peacefully – in cars, buses, trains, subways, motorcycles, bicycles, and even for the pedestrians.

PRAMA Advance Traffic Management System, includes products, namely, Check Point Capture Unit, Radar and Video Vehicle Detector, Intersection Section Violation Unit, Illegal Parking Detection Speed Dome, Hybrid SAN, Cluster Storage 3.0.

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